Davines MINU Shampoo
An illuminating colour-protective Davines shampoo for colour-treated hair that gently cleanses with a new chelating action to remove dulling mineral residue — preserving vibrancy, boosting shine and delivering long-lasting colour intensity for up to 4 weeks with the full MINU routine.
The Moda Team Review: The Wash That Protects What You Paid For
Colour fade starts at the very first wash. The shampoo is the moment when hot water, surfactants and mineral deposits all work against the colour that was just put in — which is exactly why the cleanser in a colour-care system matters so much. The reformulated MINU Shampoo addresses this at two levels. First, it is gentle and specifically formulated not to strip cosmetic colour pigments during the cleanse. Second — and this is what makes the reformulated version meaningfully better — it now has a chelating action that actively removes the hard water mineral deposits that dull colour over time and cause it to look flat, warm or brassy between appointments.
For clients in areas with hard water (which includes most of Ontario), this chelating step alone makes a visible difference to how long their colour looks fresh. Combined with the Green Coffee Extract's antioxidant protection against UV-driven fade, the result is colour that holds its tone and luminosity significantly longer between appointments. Rich creamy lather, beautiful scent — zesty citrus and soft florals settling into musk and patchouli — and hair that comes out of the shower noticeably shinier and more colour-vivid than it went in.
Key Active Ingredient
Regenerative Organic Certified™ Green Coffee Extract — sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru. Contains caffeine, caffeic acid and ferulic acid that protect hair against oxidative stress — the primary mechanism by which UV light and repeated washing cause colour to fade. Used consistently with the full MINU routine (shampoo, conditioner/mask and milk), delivers long-lasting vibrant colour for up to 4 weeks per Davines' efficacy testing. Vegan formula.
Moda Pro Tip
Start MINU immediately after your colour appointment — the first two post-colour washes are when the most pigment is lost. Use cool water to rinse (not warm or hot) and spend 60 seconds massaging the shampoo into the scalp before rinsing. The chelating agents need a moment of contact time to lift mineral deposits properly. Follow with MINU Conditioner rinsed with the coolest water you can manage.
How To Use
- Apply to wet hair and massage gently into scalp, working through mid-lengths and ends.
- Leave for 30–60 seconds to allow the chelating action to lift mineral deposits.
- Rinse thoroughly with cool water.
- Follow with Davines MINU Conditioner or MINU Mask.
- Complete with MINU Hair Milk on towel-dried hair — do not rinse out.
Frequently Asked Questions
Is Davines MINU Essential Haircare Shampoo suitable for all types of colour-treated hair including highlights and balayage?
Yes — it is formulated for all cosmetic colour types including permanent colour, semi-permanent colour, balayage, highlights and toners. The Green Coffee Extract's antioxidant protection and the chelating action benefit any colour-treated hair regardless of technique.
What is the new chelating action in the reformulated Davines MINU Shampoo?
Yes — the reformulated MINU Shampoo now includes a chelating feature that removes hard water mineral deposits (calcium, magnesium) that accumulate on the hair shaft and cause colour to look dull, warm or flat between appointments. This is a meaningful upgrade from the previous formula for clients in hard water areas.
What is the Regenerative Organic Certified Green Coffee Extract in Davines MINU Shampoo?
Yes — sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru, it contains caffeine, caffeic acid and ferulic acid that shield hair from the oxidative stress caused by UV light and repeated washing — the primary mechanism behind colour fade.
How long does Davines MINU Essential Haircare Shampoo keep colour vibrant?
Yes — used consistently with the full MINU routine, Davines' efficacy testing shows long-lasting vibrant colour for up to 4 weeks (tested against UV light exposure and repetitive washing versus untreated hair).
Can I use Davines MINU Shampoo on non-colour-treated hair?
Yes — the antioxidant protection, chelating and gentle cleansing action benefit any hair. It is most impactful on colour-treated hair but works well on natural hair exposed to UV and hard water that wants a brighter, shinier result.
