A sulfate-free Davines Roucou Oil shampoo for all hair types that gently cleanses while delivering immediate softness, multi-dimensional shine and frizz control — the foundation step of the OI routine that builds Roucou Oil results cumulatively with every wash.
The Moda Team Review: The Cleanser That Already Does More Than Cleanse
Most shampoos cleanse and nothing else — the softness, shine and frizz control come from what you put on after. OI Shampoo starts the Roucou Oil work at the cleanse step itself. The beta-carotene-rich Roucou Oil (Bixa Orellana) from the Amazon basin deposits a protective lipid layer on the hair fibre during the wash, smoothing the cuticle and beginning the frizz-blocking and shine-amplifying process before any conditioner or leave-in is applied. What you feel from the very first rinse — softer slip through the lengths, less tangling — is the Roucou Oil already at work.
The lather is low-foaming and sulfate-free, which means it cleanses thoroughly without stripping moisture or leaving the scalp tight. It is gentle enough for daily use on any texture and works as the entry point for the full OI system — the more OI products layered after it, the more the cumulative Roucou Oil result builds wash over wash. The signature OI fragrance — warm amber, woody vetiver, soft florals — is present from the very first pump. Vegan.
Key Active Ingredient
Roucou Oil (Bixa Orellana) — cold-pressed from the seeds of the South American achiote tree. 100x richer in beta-carotene than carrots. Creates a protective lipid film on the hair fibre that smooths the cuticle, reflects light, reduces frizz and amplifies shine without silicone heaviness. Deposits from the first cleansing step and builds cumulatively with every wash. Sulfate-free, vegan formula.
Moda Pro Tip
Focus the shampoo at the scalp and root zone and let the lather rinse naturally through the lengths — working it into the ends aggressively creates friction and strips moisture from the section that needs it most. For the best OI result, rinse slowly and thoroughly, then follow immediately with OI Conditioner before the hair loses heat from the water.
How To Use
- Wet hair thoroughly.
- Apply shampoo to scalp and roots — massage gently and build a light lather.
- Allow lather to rinse through mid-lengths and ends without scrubbing.
- Rinse completely and follow with OI Conditioner.
