Heart of Glass Intense Treatment
A weekly reinforcing and brightening treatment for blonde, highlighted, or grey hair — uses the Biacidic Bond Complex and Baobab Extract to increase breakage resistance by up to 57% and immediately brighten the look of blonde.
The Moda Team Review: The Weekly Treatment That Keeps Blonde From Falling Apart
Bleached and lightened hair loses structural integrity over time — the disulfide bonds that hold the hair protein together are disrupted by the oxidative bleaching process, and without targeted repair, the fibre gets progressively weaker, more porous, and more prone to breakage. The Intense Treatment is the HOG system's answer to that problem. It's not a heavy conditioning mask in the traditional sense — it's a bond-repair treatment first, with conditioning as the secondary benefit. The Biacidic Bond Complex goes directly to the damaged sites in the hair fibre and begins rebuilding them during the leave-on time.
The results are instrumentally verified: at 5 minutes, the treatment increases breakage resistance by +40%. At 10 minutes, that rises to +57%. We tell clients this consistently: set a timer, don't rush it. The difference between a 5-minute and a 10-minute application is real and measurable, and for clients with heavily processed or very fragile blonde, that 10-minute application is worth building into the routine.
Key Active Ingredients
Biacidic Bond Complex (Maleic Acid + Thioctamidoethyl Dimethylamine Maleate) — Patented bond-repair complex. +40% breakage resistance at 5 minutes, +57% at 10 minutes (instrumental test on hair treated with the full HOG system vs untreated).
Hydrolyzed Adansonia Digitata (Baobab) Seed Extract — Smooths the cuticle, adds softness and manageability, and immediately brightens the appearance of blonde. The baobab extract is the Davines botanical alternative to silicone-based shine agents — it works without build-up.
Also: Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Wax, Sunflower Oil. Contains Retinyl Palmitate (Vitamin A) — consider daily intake before use if using other Vitamin A products.
Moda Pro Tip
Apply to towel-dried hair — the treatment should not be diluted by excess water. Use once a week as the default; increase to 2–3x per week for very damaged or recently heavily bleached hair. It can be followed by the Rich Conditioner on the same wash if the hair needs additional softening after the treatment step.
How To Use
- Shampoo with HOG Silkening Chelating Shampoo and towel-dry.
- Apply Intense Treatment to lengths and ends.
- Leave on for 5 to 10 minutes — longer for more damaged hair.
- Comb through and rinse thoroughly.
- If needed, follow with HOG Rich Conditioner.
- Finish with HOG Sheer Glaze before drying for heat protection and additional shine.
Frequently Asked Questions
How often should I use the Intense Treatment?
Once a week as a baseline. For very damaged, heavily bleached, or fragile hair, 2–3 times per week. On non-treatment wash days, use the Rich Conditioner instead.
Should I use it before or instead of the Rich Conditioner?
Before — or instead of, on less damaged hair. Apply the Intense Treatment first, leave on, rinse, then follow with the Rich Conditioner if the hair needs additional softening. For fine or less damaged hair, the Intense Treatment alone is often enough.
Does the Intense Treatment work on natural blonde and grey hair too?
Yes — the Biacidic Bond Complex supports all types of blonde and lightened hair, including natural blonde that has been sun-exposed, grey hair, or highlighted hair.
What sizes is the Intense Treatment available in?
150ml and 750ml (pro size).
Does the Intense Treatment contain any warnings?
Yes — it contains Retinyl Palmitate (Vitamin A). Consider your total daily Vitamin A intake before use if using other Vitamin A products. Rinse thoroughly in case of contact with eyes.
