RENEWING Shampoo
Davines Naturaltech RENEWING Shampoo is a daily anti-aging treatment shampoo with the Hair Longevity Complex — Maqui Berry Extract, Spinach Extract, and Carnosine — that stimulates scalp cell turnover and delivers measurably softer, shinier, fuller hair over 28 days of regular use.
The Moda Team Review: Scalp and Hair Wellness for the Long Game
The RENEWING family addresses something most haircare products ignore entirely: the ageing of the scalp and hair fibre itself. Hair ages the same way skin does — cell turnover slows, antioxidant defences weaken, and the environment accumulates damage that compounds over time. RENEWING is Davines' answer to that — a system built around the Hair Longevity Complex, which combines Maqui Berry (one of the most antioxidant-dense fruits in the world), Spinach Extract, and Carnosine to actively protect the scalp-hair interface from the mechanisms that accelerate ageing.
The shampoo itself is gentle, lathers well, and leaves the scalp feeling clean and stimulated. Davines backs it with a self-assessment study: 50 people using the full RENEWING system (shampoo, conditioning treatment, and serum superactive) for 28 days reported 37% improvement in hair softness, 29% improvement in shine, and 29% improvement in body. Those are meaningful numbers for a shampoo that also manages not to strip or over-dry. The protocol is flexible — use it any time, as often as needed — and Davines specifically recommends alternating it with the ENERGIZING Shampoo when that's also in the routine.
Key Active Ingredient
Aristotelia Chilensis (Maqui Berry) Fruit Extract — Maqui Berry is one of the richest natural sources of anthocyanins and polyphenol antioxidants, selected by Davines for its exceptional free radical scavenging capacity. In the Hair Longevity Complex, it works alongside Spinach Leaf Extract (providing additional antioxidant and mineral support) and Carnosine — a naturally occurring dipeptide that protects proteins from glycation-related damage — to create comprehensive protection against the oxidative and biochemical processes that age scalp and hair.
Moda Pro Tip
The 2–3 minute leave-on time is specified by Davines for a reason — the Hair Longevity Complex needs contact time on the scalp to work. This is worth communicating at the chair. Clients who treat it like a rinse-through shampoo get about a third of the antioxidant benefit. Two minutes is easy to build into any shower routine and makes a measurable difference in results.
How To Use
- Wet hair thoroughly.
- Apply shampoo to scalp and damp hair.
- Massage gently and leave on for 2–3 minutes.
- Rinse thoroughly. Repeat if necessary.
- Use any time, as often as needed.
- Follow with RENEWING Conditioning Treatment on lengths and ends.
