Heart of Glass Silkening Chelating Shampoo
A blonde-enhancing chelating shampoo for natural and treated blondes — gently cleanses, removes hard water buildup and mineral residue, and uses Jagua Blue Extract to balance unwanted warm tones without chromatic overload.
The Moda Team Review: The Shampoo That Actually Addresses What Blonde Hair Needs
Most shampoos clean the hair. The Heart of Glass Silkening Chelating Shampoo does something more specific: it removes the mineral deposits and hard water residue that accumulate on blonde and lightened hair and dull the tone over time, while simultaneously delivering the Jagua Blue Extract that balances warmth without the over-toning risk you get from violet pigment shampoos. It's the difference between a shampoo that fights brassiness aggressively and one that just keeps blonde looking fresh and balanced wash after wash.
The colour of this shampoo is genuinely distinctive — indigo blue from the Genipa Americana (Jagua) fruit, sourced from Colombia. That blue isn't cosmetic branding. It's doing a job: depositing a plant-based pigment that counteracts warmth in the blonde spectrum, both cool and warm shades, without leaving the grey-violet cast that over-toned hair gets from aggressive purple formulas. It's also why both the Shampoo and Rich Conditioner share that distinctive blue — Jagua runs through the HOG system.
Key Active Ingredient
Jagua Blue Extract (Genipa Americana, Colombia) — A natural indigo extract from the Jagua fruit, sustainably sourced in Colombia and processed without synthetic dyes. It provides tonal balancing that works across warm and cool blonde shades without chromatic overload, plus shine enhancement and protection against environmental stressors on natural blonde hair. Also present: Hydrolyzed Adansonia Digitata (Baobab) Seed Extract for moisture and softness; Tocopherol (Vitamin E), Soybean Oil, and Cedrus Atlantica (Cedarwood) Oil for nourishment.
Moda Pro Tip
The chelating action means this shampoo is particularly effective after clients have been swimming, or if their water at home is hard. We recommend it as the everyday shampoo for any client on the HOG system. Apply to scalp and damp hair, massage well, rinse, and repeat — the second application always lathers more fully if there's mineral buildup to clear.
How To Use
- Apply to scalp and damp hair, massaging gently.
- Rinse thoroughly.
- Repeat if necessary.
- Follow with HOG Rich Conditioner or HOG Instant Bonding Glow.
Frequently Asked Questions
What does "chelating" mean and why does it matter for blonde hair?
Chelating refers to the shampoo's ability to bind to and remove mineral deposits — calcium, magnesium, iron — that accumulate from hard water and leave a film on the hair shaft. On blonde hair, this film dulls tone and makes the hair look flat. The chelating action restores clarity without stripping.
Is this a purple shampoo?
No. It uses Jagua Blue Extract — a natural plant pigment — rather than synthetic violet dyes. It tonal-balances blonde more gently and doesn't carry the over-toning risk that comes with heavy purple formulas.
Can I use this on grey or natural blonde hair?
Yes — the HOG system is designed for all types of blonde, natural or cosmetic, including grey. The Jagua Extract works across warm and cool tones.
How often should I use the Heart of Glass Chelating Shampoo?
It's gentle enough for every wash. Davines designed it as the everyday shampoo of the HOG routine, not a once-a-week treatment.
Is the Heart of Glass Chelating Shampoo vegan?
Yes. 83.4% naturally derived ingredients, vegan-friendly, and dermatologically tested.
